Monitoring Social Networks

With the recent boom in Social Media it is imperative for businesses to take part in the expanding technology to keep their competitive advantage. It is hard to find a company nowadays that doesn't participate in several different forms of social media and to be honest they have every reason to be. For some, it can be annoying to see companies on their Twitter timelines or Facebook news feeds but subliminally companies are getting their name out there. It is a strategy that I take part it with my online T shirt business. We use Facebook advertising to focus on certain demographics that are prone to buy t shirts that we sell. With the social network monitoring from the companies mentioned in the text, we would be able to see if our advertising is effective. Also, we would be able to monitor the quality of our product and the perception that the public has on the shirts we sell. This is definitely an interesting idea for a company, but I believe that with enough time and computer knowledge a person could do this on their own. That is why having one person in your company to focus on social media like Comcast does is not a bad idea. Another effective tool that I use to increase sales is Google Trends. On the site, you can type in keywords, for example "shirts" and see what people are searching in relation to that word. So shirts comes up with funny so I know that at that particular time people are searching online for funny shirts. With this in mind I can aim to make more comedic shirts instead of anything in an attempt to capture the market. Google is quickly becoming a hub of social media and information surrounding it.